The Painters Advantage program makes running your business easier, by giving you access to cost-effective business tools. The Painters Advantage program is owned by Sherwin-Williams and allows you to choose from a variety of paint brands, including Sherwin-Williams, Duron Paints & Wallcoverings, M.A.B. Paints, and Flex Bon Paints.
Benefits of Membership
The Painters Advantage program makes running your business easier, by giving you access to cost-effective business tools. The Painters Advantage program is owned by Sherwin-Williams and allows you to choose from a variety of paint brands, including Sherwin-Williams, Duron Paints & Wallcoverings, M.A.B. Paints, and Flex Bon Paints.
The Painters Advantage program is specifically designed for residential repaint contractors, with marketing tools that help you:
Generate Leads
Proximity Mailers— This is a great way to get your name in front of potential customers in neighborhoods that prohibit the use of yard signs or door hangers.
Targeted Postcard Mailings— Use these campaigns to target a specific type of customer by zip code, income, type of home, and more!
Door Hangers— Use these door hangers to quickly market to neighbors of current customers, or in neighborhoods you are targeting for new business.
Email Marketing— You can quickly and easily send out email advertisements to your customers. Add a referral discount for another great way to get new business.
Brand Your Business
Customized Quote Forms— Provide your customers with a professional quote using personalized quote forms.
Customized Stationery— These templates will present your business professionally with every piece of correspondence. High-quality stationery is available for you to customize.
Customized Business Cards— Business cards are the easiest way to get your name out to customers and potential customers.
Customized Vehicle Magnets— Turn your vehicle into a mobile marketing machine with quality vehicle magnets.
Customized Yard Signs— Use yard signs to advertise your business to your customers' neighbors.
Retain Your Customers
Thank-You Cards— Sending thank-you notes after you complete a job is a great way to leave a lasting impression. Use our customizable thank-you postcards for a quick and easy way to say thanks!
Wet Paint Signs— Avoid damage and customer complaints by using the Painters Advantage "Wet Paint" signs!
Postcard Mailings— Keep your name first in mind by using the postcard campaigns. This allows you to reach out to a customer multiple times throughout the year.
Email Marketing— Using the SnazzEmail program, you can quickly and easily keep in touch with your customers by sending specials and ideas for projects!
Customizable Newsletters— Keep your customers up-to-date with these professionally designed, customizable newsletters. Newsletter users receive an email with their newsletter automatically! You can use the Word document to print them yourself or have them printed and mailed for you.
NAPP Retention Program— The National Alliance of Professional Painters (NAPP), a Painters Advantage partner, offers a great full-service retention program. Enroll your customers online and NAPP will mail your customized letters, surveys, and newsletters for you.
Run Your Business
Training/Seminars— Painters Advantage members receive access to several training options. Receive ongoing training that will continually sharpen your sales and marketing skills, increase your lead flow, improve your sales volume, and make you more money! You can choose from online classes or in-person seminars.
Training workshops cover these topics:
- Sales and estimating
- Administration
- Employee hiring
- Marketing and advertising
- General management
All of the tools listed above will help you to run your business with ease.
